Extensive client presentation to help Startree.AI, a growing real-time analytics company, expand their SaaS product into new global markets. Main responsibilities focused on determining market characteristics for new global expansion and evaluating technological landscape for launch. 

Built out a creative campaign and product deck for EazeEV: a digital hub-and-spoke event, app, and product concept designed to spur electric vehicle adoption and aimed at environmentally-focused investor groups. Focused on building out marketing concepts for experiential and educational content, along with creating detailed buyer personas.  

As part of an MBA capstone project, tasked with finding new ideal market entries for an emerging small sensor company called MethaneSense that operated primarily from government grants and some light investing. Worked with the client to personally identify ideal market opportunities as well as necessary product offerings for market entry. 

Market Entry Analysis for clinical face-recognition technology client that focused mainly in hospital and ambulatory settings. Coordinated the majority of DTC opportunities and research into retail clinic market adoption of the technology, with practical market entry action items. 

Developed a Neuromarketing study using IBM SPSS and Neuromonitoring retinal technology to develop insights on how to improve marketing performance and brand strength. Used Laneige products and social posts as an independent sample to determine fascinating product marketing insights.